Etikette was founded by me, Rhi. I spent the first part of my career, since 2014, working as a designer for various high street and fast-fashion brands including Arcadia. Over the course of my career so far I’ve become acutely aware that people and the planet are generally being left behind in the fashion world, so that’s where Etikette started. I set out to create a brand rooted in sustainability from the ground up, one that operates on kindness to the planet, our customers, our future employees (although, it’s officially just me at the mo) and all who encounter it.
We design our products to be ‘on trend’ for seasons to come and only manufacture in small batches in the UK. We promote an ethos of fashion acquisition by encouraging pieces to be loved, re-worn and passed on, rather than the endemic single use of garments. Our small batch manufacturing process means we cut down drastically on surplus stock and our approach to updating and not re-designing also contributes to a system of low-waste.
We are right at the beginning of our journey and would love you to be a part of it. Stay tuned for our new releases and sign up to our newsletter if you’d like to hear what we’re up to.